Privacy Policy

Effective Date: June 10, 2025

Introduction and Scope of this Policy

Welcome to CHINAB2C! This Privacy Policy (“Policy”) is designed to inform you (“you,” “your,” or “user”) about how CHINAB2C (“we,” “us,” “our,” or “the Website”) collects, uses, shares, protects, and otherwise processes your personal data. CHINAB2C is a dedicated online resource providing comprehensive buying guides, product recommendations, platform comparisons, and strategic advice for global customers interested in purchasing from Chinese e – commerce platforms.

This Policy applies to all individuals who access, browse, or use the services offered on the CHINAB2C website and any related subdomains or services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal data as described in this Privacy Policy. If you do not agree with the terms of this Policy, you must not use our Services.

We are committed to transparency and to protecting your privacy rights. This document will explain in detail the types of information we collect, the technologies we use (with a strong focus on web linking, tracking, and analytics), and the choices you have regarding your data.

Data Controller Information

For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), the data controller of your personal data is CHINAB2C.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, you can contact our Data Protection Officer (DPO) using the following details:
Email: [email protected]

We are registered with the relevant data protection authorities as required by law.

Personal Data We Collect

We collect personal data to provide and enhance our Services. We are committed to the principle of data minimization and only collect information that is necessary for the purposes outlined in this Policy. The data we collect can be categorized as follows:

Information You Provide Directly to Us

While much of our service is accessible without registration, we collect information that you voluntarily provide to us through specific interactions:

Contact Information: When you subscribe to our newsletter, contact us with an inquiry, or participate in our community forums or surveys, you may provide us with your email address, name, and any other information you choose to include in your message.
User – Generated Content: If you post comments, reviews, or other content on our website, we will collect that information. Please be aware that any information you post publicly will be visible to other users.

Information We Collect Automatically Through Your Use of the Services

As you navigate and interact with our Website, we use automated data collection technologies to gather certain information about your equipment, browsing actions, and patterns. This is crucial for understanding user behavior and improving our services. This information includes:

Device and Browser Information: We collect your IP address, browser type and version, operating system, device type, screen resolution, and time zone settings. This data helps us optimize the Website’s display and functionality for different devices.
Website Usage Information: We log detailed information about your interactions with our Services. This includes the pages you visit, the date and time of your visit, the duration of your session, the links you click, the search queries you submit, and your on – page interactions (e.g., scrolling, mouse movements).

Information Collected Through Cookies and Advanced Tracking Technologies

We utilize cookies and other sophisticated tracking technologies to enhance your user experience, perform detailed analytics, and support our business model.

Cookies: These are small text files stored on your device. We use a variety of cookies, which are explained in detail in the “Cookies and Other Tracking Technologies” section of this policy.
Web Beacons (or Pixels): These are tiny electronic files embedded in our web pages and emails (e.g., Facebook Pixel, Google Tag Manager). They allow us to count users who have visited those pages or opened an email, and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Information from Social Media Platforms and Other Third Parties

Our Services may include social media features, such as social sharing buttons (“Share this page”) and widgets. If you use these features, they may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly.

If you choose to log in to our services using a social media account (e.g., Google or Facebook), we will receive certain profile information about you from your social media provider. The profile Information we receive may vary depending on the social media provider concerned, but will often include your name, e – mail address, and profile picture. We use this information for the purposes of creating and managing your account with us.

Your interactions with these features are governed by the privacy policy of the company providing it. We recommend you review their privacy policies to understand how they collect and use your data.

Information from Third Parties

Analytics Providers: We use third – party analytics services like Google Analytics to help us understand the use of our Services. These providers may use cookies and other technologies to collect information about your use of our Services and other websites, and they may share this information with us.

Sensitive Personal Information

We explicitly state that we do not intentionally collect or process any “special categories” of personal data as defined under GDPR, such as data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health, or data concerning a natural person’s sex life or sexual orientation. Our services are not directed at children under the age of 16, and we do not knowingly collect personal data from them.

How We Use Your Personal Data

We use the personal data we collect for a variety of purposes related to providing and improving our Services, as well as for commercial purposes that sustain our business. Our legal basis for processing your data will depend on the data concerned and the specific context in which we collect it.

To Provide, Maintain, and Improve Our Services

Service Delivery: To ensure our website functions correctly, and to provide you with accurate, up – to – date, and useful shopping guides, reviews, and recommendations.
Website Optimization: We analyze user behavior (clicks, time on page, navigation paths) to optimize our website’s design, content strategy, and overall service quality. For example, if we see that a particular guide is very popular, we may produce more content on that topic.
Technical Functionality: To monitor and secure our services, troubleshoot issues, and ensure compatibility with different devices and browsers.

To Personalize Your Experience

Content Personalization: Based on your browsing history and inferred preferences, we may recommend content, products, or deals that we believe will be of interest to you.
Customized Communications: If you subscribe to our newsletter, we may tailor the content based on your interactions with our website to make it more relevant to you.

For Analytics, Reporting, and Business Intelligence

We use data analytics to gain insights into user behavior and improve our services. Insights from data analysis inform our business strategy, helping us decide which e – commerce platforms to partner with and what type of content to create.

For Marketing and Communication

Direct Marketing: With your explicit consent, we will use your email address to send you our newsletter, which may include new content, special offers, and information about our partners that we think you might find valuable.
Responding to You: To reply to your inquiries, requests, and feedback when you contact us.

To Ensure Security and Legal Compliance

Security Monitoring: To monitor for and prevent fraud, abuse, and other harmful activities. This includes analyzing IP addresses and usage patterns for suspicious behavior.
Legal Obligations: To comply with our legal obligations, respond to legal processes (e.g., court orders, subpoenas), or to protect our rights, our users, or the public’s safety and property.

How and Why We Share Your Personal Data

We respect your privacy and will not sell your personal data to any third party. We only share your data in the following limited and necessary circumstances, with a strong emphasis on protecting your privacy throughout.

With Third – Party Service Providers

We engage third – party companies and individuals to perform services on our behalf. These services include cloud hosting, data storage, website analytics, and email delivery. These providers only have access to your personal data to the extent necessary to perform their functions and are contractually obligated to maintain the confidentiality and security of your data.

Our key third – party service providers include:

Google Analytics: For website traffic analysis and user behavior insights.
Facebook Pixel: For tracking ad campaign effectiveness and user engagement.
Cloudflare: For website security and performance.
[PLEASE INSERT YOUR EMAIL SERVICE PROVIDER, e.g., Mailchimp]: For managing our newsletter subscriptions.

With Advertisers and Ad Networks

We may work with third – party advertising partners to display ads on our website. These partners may use cookies and other tracking technologies to collect information about your browsing activities over time and across different websites to provide you with targeted advertising.

For Legal Reasons and in Case of Business Transfers

Legal Compliance: We may disclose your data if we believe in good faith that it is necessary to comply with a legal obligation, a court order, or a request from a government authority.
Protection of Rights: To protect the rights, property, or safety of CHINAB2C, our users, or the public.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction. We will ensure the receiving party adopts a privacy policy that provides a level of protection at least as stringent as this one.

With Social Media Platforms

If you use social media features on our site, your information may be collected by the social media platform or shared with them. This data sharing is governed by the privacy policies of the respective social media platforms.

With Your Consent

In circumstances other than those listed above, we will ask for your explicit consent before sharing your personal data with any third parties.

International Data Transfers

CHINAB2C operates globally, which means your personal data may be transferred to, stored, and processed in countries other than your own. The data protection laws in these countries may differ from those in your jurisdiction.

Specifically, as our focus is on Chinese e – commerce, our servers may be located in various regions, and we may work with service providers based around the world.

When we transfer your personal data internationally, we take all reasonably necessary steps to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws. We implement appropriate safeguards, which may include:

Standard Contractual Clauses (SCCs): Using legally – approved data transfer agreements, such as the Standard Contractual Clauses adopted by the European Commission, for transfers of data out of the European Economic Area (EEA).
Adequacy Decisions: Transferring data to countries that have been deemed to provide an adequate level of data protection by the European Commission.
Technical Safeguards: Employing robust technical security measures, such as encryption for data in transit (SSL/TLS) and at rest, to protect your data regardless of its location.

By using our Services, you consent to the transfer of your personal data to countries outside of your country of residence, including the United States and other jurisdictions where our service providers may be located.

Cookies and Other Tracking Technologies

This section provides a detailed explanation of how we use Cookies and other tracking technologies. These technologies are essential for the functionality of our website, for analyzing performance, and for enabling our business model.

What are Cookies?

Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How We Use Cookies

We use a combination of first – party cookies (set by us) and third – party cookies (set by our partners and service providers). We classify our cookies into the following categories:

Strictly Necessary Cookies: These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Without these cookies, services like user logins cannot be provided. You cannot opt – out of these cookies.
Performance and Analytics Cookies: These cookies collect information about how you use our website, for instance, which pages you go to most often, and if you get error messages from web pages. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.
Example: We use Google Analytics to collect data on visitor traffic and behavior. This helps us understand trends and improve the user experience.
Functionality Cookies: These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For example, they can be used to remember your login details or language preference.
Targeting and Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
Example: The Facebook Pixel allows us to measure, optimize and build audiences for our advertising campaigns on Facebook.

Other Tracking Technologies

In addition to cookies, we use other similar technologies:

Web Beacons/Pixels: As mentioned earlier, these are small graphic images that can be embedded in web pages or emails. We use them to track the effectiveness of our email campaigns and to understand which pages are visited.
Local Storage Objects: We may use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your web browsing activity use LSOs to collect and store information.

Your Choices and How to Opt – Out

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

Browser Settings: Most web browsers allow some control of most cookies through the browser settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Third – Party Opt – Out Tools: You can opt – out of targeted advertising from many ad networks through the opt – out tools provided by the Digital Advertising Alliance (DAA), the Network Advertising Initiative (NAI), and the European Interactive Digital Advertising Alliance (EDAA).
Google Analytics: To opt – out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

User – Provided Information: If you subscribe to our newsletter, we will retain your email address until you choose to unsubscribe.
Automatically Collected Data: Analytics data is typically retained in an aggregated and anonymized form for longer periods to allow for trend analysis. Raw log files are typically deleted or anonymized within a shorter period (e.g., 90 days).

Data Security

We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include:

Encryption: We use SSL/TLS (Secure Socket Layer/Transport Layer Security) encryption for all data transmitted between your browser and our servers.
Access Control: We implement strict internal access controls. Access to personal data is limited to employees, contractors, and agents who have a business need to know. They are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
Regular Security Reviews: We regularly review our information collection, storage, and processing practices, including physical security measures, to guard against unauthorized access to systems.
Incident Response Plan: We have a plan in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

However, please note that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. We encourage you to use strong passwords and to be careful about what information you share online.

Your Data Protection Rights

Depending on your location and subject to applicable law, you may have the following rights regarding your personal data. We are committed to upholding these rights for all our users, regardless of their location.

Your Rights Under GDPR (for users in the EEA)

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

The right to access: You have the right to request copies of your personal data.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete information you believe is incomplete.
The right to erasure (right to be forgotten): You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time.

Your Rights Under CCPA (for residents of California)

If you are a resident of California, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

The right to know: You have the right to know what personal information is being collected about you, and whether it is sold or disclosed and to whom.
The right to access: You have the right to request a copy of the specific personal information collected about you during the 12 months before your request.
The right to deletion: You have the right to request the deletion of your personal information, with some exceptions.
The right to opt – out of sale: We do not sell your personal information. However, the CCPA has a broad definition of “sale.” We provide you with the ability to opt – out of the sharing of your data with third parties for advertising purposes.
The right to non – discrimination: We will not discriminate against you for exercising any of your CCPA rights.

How to Exercise Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within the timeframes required by law. To protect your privacy and security, we may take steps to verify your identity before complying with the request.

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we do, we will update the “Effective Date” at the top of this Policy.

If we make a material change, we will notify you by posting a prominent notice on our website or, where required by law, by sending you a direct notification. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the personal information we collect.

Contact Us

If you have any questions, comments, or concerns about this Privacy Policy, our data practices, or our compliance with applicable law, please do not hesitate to contact us. Our Data Protection Officer can be reached at:
Email: [email protected]

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.