| Platform | Target Audience | Unique Feature | Web & APP |
| Taobao | Bargain hunters and everyday shoppers | Affordable products, live-streaming, endless product variety | taobao.com Taobao App (ios/android) |
| JD.com | Quality-conscious shoppers | Fast delivery and authentic products | jingdong.com Jingdong App (ios/android) |
| Tmall | Brand-conscious consumers | Official brand stores ensuring quality and authenticity | tmall.com Tmall App (ios/android) |
| 1688 | Wholesalers and small businesses | Bulk purchases at factory-direct prices | 1688.com 1688 App (ios/android) |
| WeChat (Mini-program) | General consumers and businesses | Integrated shopping within a social networking ecosystem | Wechat App (ios/android) |
| Pinduoduo | Budget-conscious group buyers | Group buying with significant discounts and gamified experience | Pinduoduo App (ios/android) |
| Xiaohongshu | Beauty and lifestyle enthusiasts | Trusted reviews and influencer-driven recommendations | xiaohongshu.com Xiaohongshu App (ios/android) |
| Douyin | Social shoppers and Gen Z users | Shop directly via short, engaging videos | Douyin App (ios/android) |
| Meituan | Foodies, travelers, and service seekers | Integration of e-commerce with local services | Meituan App (ios/android) |
| Vipshop | Budget-conscious branded goods seekers | Exclusive discounts and flash sales | Vipshop App (ios/android) |
| SMZDM | Bargain hunters and informed buyers | Community-driven deal-sharing and product reviews | smzdm.com SMZDM App (ios/android) |
| Dianping | City dwellers seeking recommendations | Trusted reviews for restaurants and local services | Dazhongdianping App (ios/android) |
| YiHaoDian | Grocery shoppers and household consumers | Affordable groceries and essentials with efficient delivery | Yihaodian App (ios/android) |
| Suning | Electronics and home appliance shoppers | Strong offline and online integration for a seamless experience | |
| DEWU | Sneakerheads and fashion-forward youth | Exclusive sneaker drops and limited-edition streetwear | |
| YiHaoDian | Grocery shoppers and household consumers | Affordable groceries and essentials with efficient delivery | |
| Dangdang | Book lovers and niche category shoppers | Extensive book collection and diversified product offerings | |
| Kaola | Cross-border shoppers | Access to international goods and trusted imported products | |
| GOME | Electronics and home appliance buyers | Affordable prices with strong after-sales support | |
| Wangyiyanxuan | Chinese new middle – class, valuing quality & cost – effectiveness | ODM mode, strict QC, simple design, high – quality goods | |
| Mogujie | Young women interested in fashion | Social-commerce platform focused on fashion and beauty | |
| Amazon China | Cross-border shoppers | Authentic international goods with global logistics |