Introduction to 1688.com
1688.com is Alibaba Group’s domestic B2B wholesale platform, serving as China’s largest marketplace for factory-direct purchases. Unlike its international counterparts (Alibaba.com and AliExpress), 1688 offers significantly lower prices but requires navigating a Chinese-only interface and complex logistics.
Key Benefits for U.S. Buyers
Cost Savings Comparison
| Product Category | AliExpress Price | 1688 Price | Savings |
|---|---|---|---|
| Custom T-Shirts (100pcs) | $8.50/unit | $3.20/unit | 62% |
| Electronics Accessories | $15-25 | $5-12 | 60-70% |
| Home Decor Items | $30-50 | $10-20 | 66% |
Unique Advantages
- Factory-direct customization (OEM/ODM services)
- Lower minimum order quantities than international platforms
- Access to newest products before they reach global markets
Getting Started with 1688
Account Setup Requirements
- Registration Options:
- Chinese phone number (required)
- Alipay account (recommended)
- Business license (optional for most purchases)
- Browser Tools:
- Google Chrome with auto-translate
- 1688 Helper extension (product analysis)
- VPN for consistent access
Step-by-Step Purchasing Process
1. Product Search Strategies
- Effective Keyword Translation:
- Use Google Translate or ChatGPT for accurate terms
- Example: “waterproof backpack” → “防水背包”
- Example: “Best Dining Table” → “最好的餐桌”
- Advanced Search Filters:
- 实力商家 (Verified Gold Suppliers)
- 48小时发货 (48-hour shipping)
- 支付宝担保 (Alipay secured transactions)
2. Supplier Verification Checklist
- Check 诚信通年限 (Years as verified supplier)
- Review 交易勋章 (Transaction medals)
- Analyze 回头率 (Repeat customer rate)
- Examine 买家评价 (Buyer reviews with photos)
3. Order Placement Options
| Method | Pros | Cons |
|---|---|---|
| Self-Service | Full control | Language barriers |
| Sourcing Agent | Hassle-free | Service fees (5-15%) |
| Trading Company | Quality assurance | Higher markup |
Shipping and Logistics
Freight Forwarding Options
| Service | Cost/kg | Delivery Time | Best For |
|---|---|---|---|
| DHL Express | $8-12 | 3-5 days | Urgent shipments |
| EMS | $5-8 | 7-14 days | Moderate value |
| Sea Freight | $1-3 | 30-45 days | Large orders |
Customs Documentation
- Required for all U.S. imports:
- Commercial invoice (CN22/CN23)
- Packing list
- HS code classification
Payment Methods
Secure Payment Options
- Alipay Global (3% fee)
- Bank Transfer (TT)
- Western Union (for established suppliers)
- Agent Payment (most common for beginners)
Note: Credit cards are rarely accepted on 1688
Risk Management
Common Scams to Avoid
- Bait-and-Switch (request video verification)
- Quality Discrepancies (order samples first)
- Shipping Delays (confirm stock before paying)
Dispute Resolution Process
- Contact seller within 1688 system
- Escalate to 1688 customer service
- File Alipay dispute if unresolved
Advanced Strategies
Building Supplier Relationships
- Consistent ordering patterns
- Timely payments
- Clear communication
Quality Control Measures
- Third-party inspection services
- Pre-shipment photos/videos
- Sample evaluation
Case Studies
Successful U.S. Business Implementations
-
E-commerce Store:
- 300% profit margin increase
- 60-day inventory turnaround
-
Retail Chain:
- $250,000 annual savings
- Custom packaging solutions
Conclusion and Next Steps
Recommended Action Plan
- Start with small test orders
- Gradually increase order volume
- Develop long-term supplier relationships